About ASFAR for Family and Children

ASFAR for Family and Children is a family-focused brand crafting creative and meaningful learning tools that encourage children and parents to think, play, learn, and grow together — while exploring themselves and the world around them.

We believe that real learning begins with simple, mindful interactions between a child and their environment — and that shared play within the family is the key to developing balanced cognitive, emotional, and social skills.

At ASFAR, we create books and activities that inspire joy, imagination, and self-expression. Our tools support children in understanding their emotions, shaping their behaviors, and building essential skills in a fun and practical way.

As part of our vision, we aim to reduce screen time by offering engaging, hands-on alternatives that nurture creativity, strengthen real-life connections with parents, and restore the magic of discovery and shared play.

We also value diversity and self-expression. That’s why all our products are bilingual (Arabic & English), making them ideal for families from diverse cultural backgrounds and helping children build dual-language thinking that enhances both communication and learning.

ASFAR is more than just products — it’s a journey that grows with the child and supports the family in every mindful moment of growth and discovery.

It’s an invitation to return to simplicity, connection, and real play.